Commercial usage

In order to display monetary values of various countries, there are two ways:

1. Show only the price along with the corresponding currency symbol + local currency abreviation.

2. Present the price inside a rectangle with curved corners.

The choice between a vertical or horizontal layout will depend on the format and size of the publication.

Make sure the coupon is displayed in uppercase letters and in DiDi orange color, and it should be placed
inside the envelope.

Vertical coupon

Horizontal coupon

This is how the icons of the applications, where you can download the DiDi app, are presented, in both white and color.

It serves as a vital tool in the brand identity strategy, emphasizing the association between DiDi and its commercial partners across various business verticals.

This visual identity system ensures consistency and brand recognition throughout its diverse business branches.

Single partnership

Double partnership