News Feed
Every post in the Instagram feed is a chance to connect and make an impact. Whether organic or paid, it should grab attention instantly, be clear, and reflect our authentic spirit. Here’s how to make every post stand out while staying true to our brand.
Paid Post
Place the cursor over the dots.
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Brand Cues
Brand cues within the context of the image (e.g. color palette, orange world, etc).
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Format
4:5
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Promo
When having a promotion, don’t forget to include the T&C at the footnote.
Always include Discount, promo, signUp Package with higher hierarchical weight. -
Copy out
Copy-out with no more than 120 characters, to avoid getting hidden under 'see more'.
Always include trending hashtags or those that contribute to the campaign, as well as for campaign tracking and content tagging.
There is no limit of emojis.
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Use of logo
Always include the logo.
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Extension
JPG or PNG
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Call to action
Always include a call to action in the image/copy in and in the copy out.
Organic Post
Place the cursor over the dots.
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Use of logo
NO LOGO, unless we are showcasing a new feature, new partnership, or the launch of a new product or category.
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Format
4:5
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Extension
JPG or PNG
-
Copy out
Copy-out with no more than 120 characters, to avoid getting hidden under 'see more'.
Always include trending hashtags or those that contribute to the campaign, as well as for campaign tracking and content tagging.
There is no limit of emojis.
-
Brand cues
Brand cues within the context of the image (e.g. color palette, orange world, etc).
-
Promos
When having a promotion, don’t forget to include the T&C at the footnote.
Always include Discount, promo, signUp Package with higher hierarchical weight. -
Names of services
Names of products or services with initial capital letters.
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Call to action
Always include a call to action in the image/copy in and in the copy out.
Format
The format 4:5 is perfect for showcasing vertical content, drawing more attention as it takes up a larger portion of the screen.
Logo and Legal Text in Paid Ads
For the logo, the four corner squares are subdivided into four smaller squares, creating secondary squares in each corner. These secondary squares generate a line that evenly bisects the margin squares. This line serves as a reference for placing the DiDi primary logo in the top right corner—ensuring maximum visibility and brand recognition—aligned with the intersection of this line.
The legal text is positioned at the bottom of the layout, directly below the orange guiding line, and must be left-aligned with the secondary squares. Additionally, the cap height of the text should occupy the middle section of these divisions. The legal text must always be displayed in white to ensure proper contrast with the background or Raisin Black, always prioritizing readability.
Story
Instagram Stories should be dynamic, fast, and always on-brand. In this section, you’ll find the key elements to create engaging stories that capture attention from the first second and drive interaction.
Paid Image
Place the cursor over the dots.
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Brand Cues
Brand cues within the context of the image (e.g. color palette, orange world, etc).
-
Format
9:16
-
Extension
JPG or PNG
-
Call to action
Always include a call to action in the copy in of the story.
-
Use of logo
Always include the logo.
-
Promos
When having a promotion, don’t forget to include the T&C at the footnote.
Always include Discount, promo, signUp Package with higher hierarchical weight. -
Features
Encourage the use of the same features available in Instagram Stories: stickers, location tags, GIFs, swipe-up links, etc.
Organic Image
Place the cursor over the dots.
-
Promos
When having a promotion, don’t forget to include the T&C at the footnote.
Always include Discount, promo, signUp Package with higher hierarchical weight. -
Format
9:16
-
Extension
JPG or PNG
-
Use of logo
NO LOGO, unless we are showcasing a new feature, new partnership, or the launch of a new product or category.
-
Brand cues
Brand cues within the context of the image (e.g. color palette, orange world, etc).
-
Name of services
Names of products or services with initial capital letters.
Paid Video
Place the cursor over the dots.
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Time
Recommendation: do not post videos longer than 12 seg. When there is no time constraint, use the sound logo.
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Sound
Design videos for sound off, include subtitles and graphics.
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Brand Cues
'Paid-first' videos must include the value proposition and brand cues within the first 3 seconds.
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Call to action
Always include a call to action in the copy in of the story.
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Resolution
Compressed at H.264.
Instagram stories should only be in a 9:16 format so they display properly on phones.
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Use of logo
Always include the logo
when posting videos. -
Guidelines
Ensure this material
meets brand guidelines. -
Promos
When having a promotion, don’t forget to include the T&C at the footnote.
-
Extension
MP4, MOV or GIF
Organic Video
Place the cursor over the dots.
-
Time
Recommendation: do not post videos longer than 30 seg.
-
Sound
Design videos for sound off, include subtitles and graphics.
-
Features
Encourage the use of the same features available in Instagram Stories: stickers, location tags, GIFs, swipe-up links, etc.
-
Brand Cues
Clear brand cues from the start.
Tell a story that keeps
the audience engaged.
-
Use of logo
NO LOGO, unless we are showcasing a new feature, new partnership, or the launch of a new product or category
-
Extension
MP4, MOV or GIF
-
Format
9:16
-
Guidelines
Ensure this material
meets brand guidelines.
Safe Zone
The 1080 x 1920 px format is perfect for Instagram Stories, offering a clean, vertical layout ideal for both photos and videos. Be sure to keep all important content within the 'safe zone' (1080 x 1670 px) to prevent it from being obscured by the Instagram interface.
Logo and Legal Text in Paid Ads
For the logo, the four corner squares are subdivided into four smaller squares, creating secondary squares in each corner. These secondary squares generate a line that evenly bisects the margin squares. This line serves as a reference for placing the DiDi primary logo in the top right corner—ensuring maximum visibility and brand recognition—aligned with the intersection of this line.
The legal text is positioned at the bottom of the layout, directly below the orange guiding line, and must be left-aligned with the secondary squares. Additionally, the cap height of the text should occupy the middle section of these divisions. The legal text must always be displayed in white to ensure proper contrast with the background or Raisin Black, always prioritizing readability.
Reels
Reels aren’t just fast content; they’re moments that inspire and spark action. Whether an organic Reel with real-life stories or a paid one with a clear message, it should be eye-catching and authentic. Learn how to make Reels that don’t just get views but leave a lasting impression.
Paid Reel
Place the cursor over the dots.
-
Time
Recommendation: do not post videos longer than 12 seg.
When there is no time constraint, use the sound logo + the end card. -
Brand cues
'Paid-first' videos must include the value proposition and brand cues within the first 3 seconds.
-
Sound
Design videos for sound off, include subtitles and graphics
-
Copy out
Copy-out with no more than 120 characters, to avoid getting hidden under 'see more'.
-
Use of logo
Always include the logo
when posting videos. -
Guidelines
Ensure this material
meets brand guidelines. -
Extension
MP4, MOV or GIF
Format: 9:16 -
Call to action
Always include a call to action both in the video and in the copy out.
Organic Reel
Place the cursor over the dots.
-
Time
Do not post videos longer than 1 minute.
-
Brand cues
Clear brand cues from the start.
Tell a story that keeps the audience engaged. -
Sound
Design videos for sound off, include subtitles and graphics
-
Copy out
Copy-out with no more than 120 characters, to avoid getting hidden under 'see more'.
-
Use of logo
NO LOGO, unless we are showcasing a new feature, new partnership, or the launch of a new product or category.
-
Extension
MP4, MOV or GIF
Format: 9:16 -
Call to action
Always include a call to action both in the video and in the copy out.
-
Guidelines
Ensure this material
meets brand guidelines.
Safe Zone
The 1080 x 1920 px format is perfect for Instagram Reels, offering a clean, vertical layout ideal for videos. Be sure to keep all important content within the 'safe zone' to prevent it from being obscured by the Instagram interface.
Logo and Legal Text in Paid Ads
For the logo, the four corner squares are subdivided into four smaller squares, creating secondary squares in each corner. These secondary squares generate a line that evenly bisects the margin squares. This line serves as a reference for placing the DiDi primary logo in the top right corner—ensuring maximum visibility and brand recognition—aligned with the intersection of this line.
The legal text is positioned at the bottom of the layout, directly below the orange guiding line, and must be left-aligned with the secondary squares. Additionally, the cap height of the text should occupy the middle section of these divisions. The legal text must always be displayed in white to ensure proper contrast with the background or Raisin Black, always prioritizing readability.
Orangers Kit