Illustration
Our illustration library focuses on 3 visual pillars:
1. Faces
The people in our illustration system reflect the very same crowd that uses DiDi. They’re a reflection of the societies we live in and we aim to include people of all walks of life.
2. Services
Our business elements are the representation of our products per Business Unit. Avoid using elements outside those included in the library. The goal is to be consistent.
3. A little extra
Our extras help people understand our context better. They should always complement the message where they appear.
We developed assets for all Business Units, from wider benefits such as discounts, to more specific ones, such as Fintech-related pictures.
Dont's
Don't mix graphic styles that do not align with the brand identity.
Don't use colors that are not in line with the brand image.
Don't overload images with unnecessary illustrations.
Don't use illustrations that hinder the understanding of the message.
Don't use backgrounds similar to the colors of the object.
Don't use the color Raisin Black as a background for the illustrations
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Typography