Typography
We developed a bespoke, modern typeface family that has a simple, bold and timeless personality.
Our proprietary typeface family comes in five styles: Thin, Regular, Italic, Medium and Bold Sans weight. This allows us to flex our voice across a wide range of communications while keeping a singular and consistent brand impression.
DiDi Sans Variable
DiDi Sans Pro
The DiDi Sans Pro typeface is used exclusively for non-design programs to facilitate its integration, along with its various variants and weights.
Freedom of expression
If you're working on a biiiiiiig campaign (OOH pieces, for example), and the creativity screams for a different font, you may do so. But please, don’t forget our brand's essence: simple, authentic, glocal & joyful.
You might see some cases where we use different typographies, these were approved by DiDi Studios.
Using expressive typography is not suitable for small formats, such as mailing.
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Colors