Orange world
The orange world is a space where all stories fit.
It can be a real space like a living room, a kitchen, a parking lot or even a street with a lot of orange accents. It can also be an artificial space, like an orange limbo, with certain elements like a table or a car to give context. This is going to help us to tell, without limitations, all those stories in which DiDi becomes the ally of your daily life.
Casting authenticity fdasfdsa
We love nothing more than showcasing everyone's personality in the most natural and effortless way possible. When we say “real people” we really mean it: big noses, messy hair, not so perfect teeth, weird (but cute) smiles, people eating in bed or without a plate, because let's be real, we don't always use plates. Get the idea?
Celebrating diversity
We celebrate what it means to be individually unique yet collectively united.
A wardrobe guide
Streamlined Simplicity
Our wardrobe choices lean towards the realistic, let the clothes express the personality of the character.
Orange Oasis
Dive into our vibrant monochromatic orange universe, punctuated by complementary color pops.
Vivid Over Neutral
Embrace vivid, dynamic shades with just a hint of neutral undertones. Neutral colors should never dominate our vibrant spirit.
Monochromatic Magic
Let the hues of orange weave their charm. From subtle to bold, our signature shade sets the mood.
The city
Our vision is to create a space that combines simplicity with purpose, using shapes and volumes that echo the familiar silhouette of urban landscapes. By incorporating minimalistic elements that capture the essence of buildings and city streets, we're paying tribute to the bustling cities that DiDi thrives in.
Color standout
In our orange world, we welcome color accents to create a visually stunning and engaging environment. Our spaces are designed to reflect our personality.
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Illustration