The end-card is the final screen in a video ad or TVC. It highlights key info like the brand logo, and it's crucial for driving action and leaving a strong, lasting impression on viewers about the brand and should always be accompanied by our sound logo.
Our end cards are composed of two sections:
If the end card includes both sections (cellphone + objects + logo transition), then the end card its on its long version (2.5 seconds). If it only includes the logo transition, then its the short version (1 second).
Depending on the format you are using, you can use the version of end cards that best suits your needs, selecting from 16:9, 9:16, 1:1 or 4:5.
Designed to express our super app.
Designed for our 4-wheels services:
DiDi Express, DiDi Confort, DiDi Electric, DiDi Taxi and DiDi Pon Tu Precio.
Designed for our 2-wheels services:
DiDi Moto.
Designed for our cashless payments or physical transactions:
DiDi Card.
Designed for our digital payments or loans:
DiDi Pay, DiDi Préstamos and DiDi Cuenta.
Designed for our food and groceries deliveries:
DiDi Food and DiDi Shop.
*We have a alternative version in Yellow for DiDi Food in Colombia.
The End Cards must not be modified or have any extra elements added.
They must be used exactly as provided.
Don't include terms and conditions.
Don't add the download icons (PlayStore/App Store/App Gallery)
Don't add buttons or call to actions.
Don't modify the objects.
Don't modify the transitions or use others.
Don't modify the background color.
Don't modify the logos.
Always include the sound logo.
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End Cards